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Fashion editorial, 2019

Creative direction, styling & editing. 

ATA is the original Tzabar, or Israeli-born, clothing brand, featuring what was then described as ‘workers attire,’ reflective of the fashion of early Israeli settlers, between 1934-1986. Today, the revitalized brand opens its doors once again with little boutiques featuring quality, Israeli-made and designed apparel, that are sturdy as well as multifunctional, just like its Israeli muses.


Photography - Alex Farfuri, Ron Levi
Filming & Editing - Lior Shalev, Noya Globen


Models - Meidan Gil, Ella Maayan
Music: Iftach Gilbar

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