Fashion editorial, 2019
Creative direction, styling & editing.
ATA is the original Tzabar, or Israeli-born, clothing brand, featuring what was then described as ‘workers attire,’ reflective of the fashion of early Israeli settlers, between 1934-1986. Today, the revitalized brand opens its doors once again with little boutiques featuring quality, Israeli-made and designed apparel, that are sturdy as well as multifunctional, just like its Israeli muses.
Photography - Alex Farfuri, Ron Levi
Filming & Editing - Lior Shalev, Noya Globen
Models - Meidan Gil, Ella Maayan
Music: Iftach Gilbar